Bridging the Customer Gap with Adobe Commerce

With the huge hole left by the pandemic in offline sales, eCommerce has shown organic growth in directing customers online. See how Adobe Commerce has risen to meet challenges in this evolving new world.

Embracing the Modern Business Model

The traditional business model for any producer would revolve around manufacturing a product and moving them to wholesale distributors. The distributors in turn supply them to retailers, from where it reaches the hands of a happy customer. 

Generating revenue in this process was laborious and involved longer waiting periods. Organizations would wait on sales patterns through distributors and retailers to further understand the customer. 

Now, D2C (Direct 2 Consumer) Ecommerce is a strategy where the manufacturer directly targets the consumers to sell their products. D2C removes the middleman from the business model and generates revenue by directly improving customer shopping experience. 

The D2C Future

Ecommerce sales have boomed since the pandemic. High volume sales have been generated from manufacturers by going into direct business with consumers. In the US alone, D2C eCommerce sales have raised $129 billion as of 2021. As per projections by Statista, these sales are projected to cross over $175 billion by 2023!

• Businesses are aware of their customer 

   

  By presenting the brand directly to end users, you are creating an omni channel presence. With this, you get to understand consumer behavior. You get to understand how the customer interacts with your product. Furthermore, this leads to a significant change in quickly resolving issues.

• Earlier Profits

  Cutting off the middleman from the business model reduces overheads in distribution. You can allocate your capital towards advertising and marketing your products via significant channels such as social media. 

• Branding & marketing 

  Your online store can be customized to bring about a User Experience that is native to the product or service that you are selling. The consumer will get to experience a digital ecosystem that is prevalent towards your line of products.

What does Adobe Commerce bring to the table?

Adobe commerce agencies now help B2B producers transition to this D2C strategy. Adobe has released case studies proving the impact of this transition & why Magento is the best eCommerce platform to support this change.

The Magento Advantage

• Personalized Experiences

  Traditional shoppers habitually prefer shopping from a familiar store than new mid or large sized retailers. The reason for this can be seen as the owner knowing the customer. Traditional customers have the experience where they acquire products they need without difficulty. The same can hold true for an online business; if a client recognizes a personalized experience, they visit the store more often. 

  This is simple with Adobe commerce since the platform enables businesses to leverage vital consumer information. The platform understands the customers preferences and creates personalized experiences. Adobe Commerce will dynamically display information and promotions based on region, gender, previous purchases and other factors. 

• Automated Email & Marketing Strategies

  Emails are one of the most common trusted communication channels. Adobe Commerce allows you to fully utilize the email platform to market and communicate with your customers. Personalized emails, newsletters, end-of-month sales can be customized, scheduled & sent to improve customer engagement and create social buzz.

• SEO Optimization

  Magento 2 provides brands opportunities to fully explore the wide variety of SEO features. This allows your store to be present and stay on top of people's search. With the increasing  number of online stores, efficient SEO optimization would bring in traffic and increase your consumer base. 

   

Conclusion

If you are a B2B brand looking to bridge the customer gap and make yourself present online, now would be the right time to grow your market & spread those wings. Our Adobe Commerce developers are fully capable of helping you set up a personalized D2C eCommerce store to interact with your customers. 

For more details reach out to us at hello@terrificminds.com.