AI Advancements in Shopify - Summer 23 updates

Shopify is an e-commerce platform that helps businesses build online stores or sell products on third-party marketplaces or social media platforms. Shopify also sells point-of-sale, or POS, software businesses can use in their brick-and-mortar stores. 

With each new update and release targeted to boost sales for businesses bundled with its affordable plans, Shopify becomes more preferred when compared to other platforms in the e-commerce world.

AI for Commerce 

In the summer 23 release, Shopify is planning to revolutionize its platform by integrating cutting-edge AI with its platform's data to help millions of businesses work faster, smarter, and more creatively. AI-powered features across the platform now help you spend less time on manual tasks and get more done, faster. 

  • Shopify Email - Generate compelling subject lines, create engaging email content, and find send times with the highest impact using Shopify Email. Create best-in-class email campaigns faster by generating compelling subject lines and body content. Schedule emails to send at the best time, using data-driven insights from millions of businesses across the platform.
  • Sidekick - Sidekick is Shopify’s new AI-enabled assistant that helps you start, run, and grow your business. Sidekick understands the queries and refines your writing for greater clarity. Conversational by design, you can use everyday language to jump-start the creative process and overcome writer’s block. Sidekick helps by assisting you with your repetitive tasks, tedious workflows, research, and more. Sidekick is free with unlimited use across all plans, so you can finish your to-do list in less time. Sidekick is currently available as Early access.
  • Shopify Inbox - Available to select businesses, quickly respond to live chat inquiries with AI-generated responses from Shopify Magic. Review the provided text, make necessary edits, and respond in a way that encourages conversions at the initial stage of the sales funnel, effectively converting more chat interactions into sales.
  • Shopify App Store - Make more confident decisions about the apps you choose by reading concise, relevant summaries distilled by AI from hundreds of customer reviews.


Shopify's Summer '23 updates are poised to revolutionize the e-commerce landscape. Shopify is committed to empowering businesses of all sizes to thrive in an ever-evolving digital marketplace. The integration of AI into the platform helps vendors in boosting their sales with little effort. Shopify store owners who enthusiastically adopt these exciting new features and enhancements stand a great chance of achieving substantial success.