Increase Traffic to Your Shopify Store

With a 20% share of the eCommerce market, Shopify Ecommerce is among the world's largest platforms. In 2020, eCommerce sales topped $4.28 trillion, and the market isn't showing any signs of slowing down. In order to capitalize on this growth, a robust eCommerce platform, a great product, and quality traffic are essential. No matter if you are a seasoned online seller or simply starting your first e-commerce venture, it is critical to comprehend how to enhance traffic to your Shopify store.

1. Organize advertising campaigns:
   
   Organic and paid ads are two types of ad campaigns. Despite this, paid campaigns are more effective at driving Shopify traffic than organic ones. Unlike organic advertisements, paid campaigns let you precisely target your audience. 
   
   Many features of these Shopify Ecommerce platforms help online store owners drive traffic, such as carousels, 'shop now' buttons, and email gathering forms.
   
   Consider these platforms:
   
   

   • Instagram ads:

     • There are over one billion active Instagram users worldwide, with 90% following a business.

     • The most likely way to grow website traffic and sales is to create Instagram ads, these will give you even more ways to connect with your audience if you have an Instagram business account.

     • With the platform, Shopify web designers can create ads as photos, videos, carousels, collections, and stories, so you can start creating ads in the format that works best for you.

   • Google ads

     • With Google Ads, it advertises the products directly to people searching for them, unlike other social media advertising platforms.

     • Putting your ad in front of users on Google and YouTube is one of Google's best features.

     • On each channel, Google allows you to bid on relevant keywords/search terms, which impacts the placement of your ads.

   • Facebook ads: 

     
     
     • There are 2.85 billion Facebook users, so no matter what niche your business is in, you're sure to find potential customers.
     • With Dynamic ads on Facebook, you can retarget previous visitors to your online shop, improving conversion rates significantly.
2. Offer contests and giveaways
   
   
   • Giveaways and contests are great ways to get more Instagram followers, increase social media engagement, and increase website traffic.
   • You can embed giveaways into landing pages or blog posts on your store using tools like Gleam, Woobox, or contest and giveaway apps on the Shopify App Store.
   • Social sharing can even be used as a method of entry, increasing the chances of your sweepstakes going viral.
3. Provide time-sensitive discounts
   
   
   • People are more likely to take action if you offer time-sensitive discounts, which generates traffic and increases sales.
   • With discount codes, you can entice your customers not only to browse, but also to buy.
   • Offering free shipping occasionally can be a compelling incentive to drive traffic from social media or email marketing campaigns.
   • You can also use special offers in conjunction with surveys and other tools to learn more about your customers.
4. Become an expert in email marketing
   
   
   • In addition to keeping people engaged with your business after they have made a purchase, you can also use email to keep them informed.
   • The key is to provide relevant information, to show off your products in an engaging way, and to think outside the box.
   • Keep your customers informed of any updates in your store by sending them regular newsletters.
   • Maintains existing traffic levels by keeping existing customers up to date with what's in your store.
5. Get free traffic to your store with Ads exchange
   
   
   • You can trade exposure with other businesses through a free ad exchange. Install this Shopify app to integrate this method easily.
   • An app like Free traffic Exchange allows you to display ads on your site and receive ads from other shops in return.
   • Shopping should not be too distracted by these ads since they appear at the bottom of the screen, can be exciting at any time, and last only 30 seconds.
6. Get in touch with bloggers and the media
   
   
   • The purpose of blogger outreach goes beyond making online friends.
   • Providing value and telling bloggers what's in it for them are the keys to successful blogger outreach.
   • Get posts on other blogs
   • Do an expert roundup
   • Solicit product reviews
   • Find affiliates to promote your business
   • Get included in gift guides
   • Get press coverage are some of the blogger outreach ideas to help you generate traffic.
7. Reach new audiences with podcasts
   
   
   • Over the last five years, Edison Research reports that the number of Americans listening to podcasts every week increased 175%, with roughly 90 million listening every month.
   • In the same way that blogging gives you the potential to target a specific audience, podcasting gives you the potential to excel in a specific niche.
   • In app podcast descriptions, we provide a concise and accurate summary of the episode, with a link to our blog post that accompanies it.
   • Every episode includes a relevant resources, linked to each item apps,tools or other useful resources
8. Add long-tail keyword variations to your page
   
   
   • Building a keyword strategy for your shopify ecommerce website is essential for consistently generating organic traffic from search engines. 
   • Ahrefs performed a study across 1.9 billion keywords and found that 92% of them get 10 searches per month or fewer. On analysis of their data, while 60% of searches go to keywords with 1,001 or more search volume, these are short-tail keywords that make up only 0.16% of total keywords. This means the remaining 40% of keywords are long-tail keywords that own 99.84% of queries with 1,000 or fewer searches per month.
   • This is great news because long-tail keywords are easier to rank for and usually get clicks from search engines at a much higher rate than shorter, more generic terms. 

Now that we have all these tactics at our disposal, we can create a winning strategy to increase traffic to our Shopify store. With competition growing, it is crucial to remember your Shopify marketing strategy. Traffic is the key to your shop's success. In this way, you will get the most value for your advertising dollar while attracting the greatest number of potential customers.